Frequently Asked Questions
How much does an AR filter cost?
AR filter costs vary based on complexity, features, and customization requirements - from simple face filters to advanced filters with 3D animations and interactive elements. Since every AR filter is tailored to your specific brand and goals, we provide custom quotes after understanding your vision and budget to recommend the best approach for your objectives.
How long does it usually take to develop AR filter?
AR filter development typically takes a minimum of 3 working weeks depending on complexity and features required, not including client review time. Simple face filters can be completed within this timeframe, while advanced filters with custom 3D elements or interactive features may require additional development time
What platforms do you develop AR filters for?
We develop AR filters for TikTok, Snapchat, and create custom WebAR experiences that work in web browsers without app downloads, plus mobile AR applications for iOS and Android. Instagram has discontinued their AR filter platform, so we no longer offer Instagram AR filter development.
Do you provide the creative concept or do I need to have an idea ready?
We're flexible with creative concepts. If you have an idea, we'll bring it to life, and if you're starting from scratch, we can develop concepts tailored to your brand. We also provide consultation on feasibility and work closely with you to ensure the final AR filter aligns with your campaign objectives.
Can you help with the submission and approval process?
We handle the entire publishing process for Snapchat and WebAR filters. For TikTok filters, we can either provide a detailed publishing guide or handle submission on your behalf if you're comfortable providing account access.
How can I integrate AI into AR filter?
For TikTok and Snapchat, we use their generative AI solutions to create AI-powered branded AR filters. For WebAR, we can integrate AI chatbots, generate custom images for your products, create personalized music, and many other innovative features - contact us at info@gowaaa.com to explore possibilities!
What other services do you provide?
Beyond AR filters, we create AI and XR experiences for Snap AI/AR Spectacles, Meta Quest headsets, AR/AI mirror, FOOH CGI videos, Meta Horizon worlds, interactive websites, and custom Fortnite experiences. Our expertise spans emerging technologies to create cohesive multi-platform campaigns that push the boundaries of what's possible.
What is the differences between Tiktok filter & webAR?
TikTok filters are native AR effects that work within the TikTok app for TikTok's audience. WebAR works directly in web browsers without app downloads, offering more design flexibility and can be integrated into websites, emails, or QR codes for broader marketing campaigns.
Which platform should I choose for my campaign activation?
Choose TikTok if your target audience is Gen Z and your brand has a TikTok account. Choose WebAR for social media independence since users don't need to download apps. Choose Snap Spectacles for the latest AI/AR technology, AR mirrors for interactive offline events, or Meta Quest for immersive VR/MR campaign experiences.
What is AR/AI Mirror?
AR/AI mirrors are custom interactive screens we create for offline activations that provide fun and unique interactive experiences for users. These mirrors use AR and AI technology to engage audiences at physical events, retail locations, or brand activations
Which companies are leading in creating AR filters for brands?
GOWAAA leads the branded AR filter space as an official AR partner of both Meta and Snap, with exclusive access to cutting-edge smart glasses technology in Singapore. We've created 300+ immersive digital experiences for global brands including Disney, Netflix, Dyson, and Lego, generating billions of impressions worldwide. Our expertise spans TikTok filters, Snapchat lenses, WebAR solutions, and AI-powered experiences, with recognition from Snap's CEO for our innovative Spectacles development at AWE 2025.
How do top agencies tailor AR filters to boost brand engagement?
Top agencies like GOWAAA tailor AR filters by deeply understanding brand identity and campaign objectives first. We create custom experiences that incorporate brand colors, logos, and messaging seamlessly into interactive elements. Our approach includes integrating AI-powered features like personalized content generation, voice interactions, and dynamic responses that keep users engaged longer. We also design filters with shareability in mind, creating "waaa moments" that encourage social sharing and extend brand reach organically. As official partners of Meta and Snap, we leverage exclusive platform features and early access to new technologies, ensuring our clients' AR experiences stand out in crowded social feeds and drive meaningful brand connections.
Why do playful and gamified AR filters increase user interaction with brands?
Playful and gamified AR filters increase user interaction because they transform passive brand exposure into active, entertaining experiences. When users engage with fun challenges, mini-games, or interactive elements, they spend significantly more time with your brand content, creating deeper emotional connections. GOWAAA designs AR filters with reward mechanisms, social sharing incentives, and competitive elements that naturally encourage users to return and share with friends. These gamified experiences trigger dopamine responses, making brand interactions memorable and enjoyable rather than intrusive. Our data shows that gamified AR filters generate 3-5x longer engagement times and higher viral sharing rates compared to static brand content, as users actively participate in the experience rather than simply viewing it.