5 Best Branded WebAR Examples For Marketing Campaign

WebAR (Web-based Augmented Reality) has emerged as the most accessible and versatile solution for brands seeking to engage audiences with immersive experiences without platform limitations. Unlike TikTok AR filters that require brands to maintain active TikTok accounts and reach specific audiences, or Instagram AR filters which were discontinued by Meta in January 2025, webAR examples demonstrate how brands can deploy AR experiences directly through web browsers on any device.

This branded webAR approach means companies can launch webAR marketing campaigns through QR codes, email campaigns, website integration, or direct links; reaching users regardless of their social media preferences or app installations. Additionally, webAR for marketing campaigns offers unprecedented flexibility to integrate readily available AI solutions like chatbots, voice recognition, and generative AI content creation, enabling brands to create intelligent, personalized experiences that adapt to user behavior in real-time. For marketing teams facing the challenge of creating engaging AR content without being tied to specific social platforms, these best branded webAR examples showcase the perfect solution: instant accessibility, maximum reach, complete creative control, and cutting-edge AI integration through webAR marketing campaigns.

Play Is Your Superpower Build A Lego WebAR campaign

LEGO Group partnered with gowaaa to create an innovative WebAR experience that truly allows users to unleash their superpower to play this AR experience. This branded webAR marketing campaign allows users to fill their real-world environment with customizable LEGO creations through their web browser, featuring up to 81 different combinations of actual LEGO parts that users can purchase to rebuild in physical form. The immersive experience takes users on epic adventures where their personalized LEGO creations embark on quests to discover extraterrestrial intelligence, soar beneath rainbow waterfalls, and journey through volcano fire rings. Powered by 8th Wall technology and localized for Japan, Korea, and Taiwan markets, this webAR example demonstrates how global brands can create engaging, culturally-adapted experiences that bridge digital play with physical product sales, showcasing the versatility and market-specific customization capabilities of professional webAR for marketing campaigns.

Singapore Mandai Zoo Kidz World Treasure Hunt WebAR

Singapore's Mandai Zoo partnered with gowaaa to create an innovative webAR marketing campaign for the launch of Kidz World, transforming traditional out-of-home advertising into an interactive treasure hunt experience. This branded webAR solution uses bus stop advertisements as image markers, allowing commuters and families to activate an immersive AR experience simply by pointing their smartphone cameras at the ads , no app download required. Once activated, users embark on a digital treasure hunt to discover four hidden animals throughout an interactive map of Kidz World, creating excitement and anticipation for the new attraction. Upon successfully finding all four animals within the webAR experience, participants automatically enter a contest to win free zoo tickets, seamlessly blending physical advertising with digital engagement to drive both brand awareness and actual foot traffic. This webAR example demonstrates how webAR for marketing campaigns can leverage existing outdoor advertising infrastructure to create memorable, gamified experiences that connect traditional media with modern interactive technology.

Starhub Disney+ WebAR activation campaign

StarHub partnered with gowaaa to create an engaging webAR marketing campaign for the launch of Disney+ in Singapore, utilizing multiple image markers featuring various Disney+ intellectual properties to drive subscriber acquisition. This branded webAR solution strategically placed image markers throughout StarHub retail stores and across Disney+'s online platform, allowing users to activate immersive AR experiences simply by scanning promotional materials with their smartphone cameras. Each activation showcases different Disney+ content libraries, from Marvel superheroes and Star Wars characters to classic Disney animations and Pixar favorites, providing users with an interactive preview of available shows and movies. The webAR experience serves as an innovative content discovery tool, helping potential subscribers explore Disney+'s extensive catalog through engaging AR demonstrations that highlight exclusive series, blockbuster films, and family-friendly programming. This webAR example demonstrates how streaming platforms can leverage webAR for marketing campaigns to bridge physical retail environments with digital content platforms, creating memorable touchpoints that inform, entertain, and ultimately drive subscription conversions through immersive storytelling.

Hennessy Product WebAR Demo with AI Image Gen

GOWAAA created an innovative branded webAR demonstration for Hennessy's "Paradis is on Earth" campaign, combining luxury branding with cutting-edge AI technology to deliver a personalized premium experience. This webAR marketing campaign features a meticulously crafted 3D cognac bottle that prompts users to share their personal definition of paradise through an interactive interface. The user's response is then processed by integrated AI technology to generate a unique abstract art image that seamlessly wraps around the virtual Hennessy bottle, creating a one-of-a-kind personalized design while maintaining the sophisticated, high-class aesthetic synonymous with the Hennessy brand. Users can then place their custom-designed 3D Hennessy bottle anywhere in their real-world environment through the webAR experience, allowing them to photograph and share their personalized luxury creation across social media platforms. This webAR example showcases how webAR for marketing campaigns can elevate premium brand experiences by combining AI-generated personalization with sophisticated 3D visualization, creating memorable interactions that reinforce brand exclusivity while encouraging user-generated content and social sharing.

Pandora Spiderman immersive WebAR marketing campaign

Pandora created an immersive webAR marketing campaign to promote their Spider-Man charm collection, featuring a sophisticated branded webAR experience that brings the superhero's abilities directly into users' environments. The webAR experience begins with "Spidey senses tingling" prompts that encourage users to "Quick, shoot a web!" using intuitive touch controls to launch virtual spider webs into their real-world surroundings. Users can strategically place floor grids and interactive surfaces by tilting their device to move elements against walls, creating a dynamic playground for web-slinging adventures. The experience features multiple interactive hotspots marked with distinctive red plus icons, allowing users to "Tap Another Area to Shoot More Webs" while discovering detailed information about various Spider-Man charms throughout the AR environment. This webAR example showcases how webAR for marketing campaigns can successfully gamify product discovery through iconic character interactions, combining intuitive gesture controls with strategic product placement to create an engaging shopping experience that captures the excitement of Spider-Man's web-slinging abilities while driving awareness of Pandora's superhero-themed jewelry collection.

These five best branded webAR examples demonstrate the transformative power of browser-based augmented reality in modern marketing strategies. From LEGO's customizable adventure experiences and Singapore Zoo's location-based treasure hunts to StarHub's content discovery platform, Hennessy's AI-personalized luxury interactions, and Pandora's gamified product exploration, each webAR marketing campaign showcases unique approaches to audience engagement without app barriers. As brands continue to seek alternatives to discontinued Instagram AR filters and platform-specific limitations, webAR for marketing campaigns emerges as the most versatile solution, offering instant accessibility, AI integration capabilities, and unlimited creative possibilities. Whether you're launching new products, driving foot traffic, promoting premium experiences, or gamifying product discovery, branded webAR provides the flexibility and reach that traditional AR platforms cannot match. These webAR examples prove that browser-based augmented reality isn't just the future of digital marketing – it's the present solution for brands ready to create memorable, shareable experiences that drive real business results across global markets.

Start now to make WebAR for your brand by contacting us at info@gowaaa.com