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Boosting Engagement and ROI: WebAR and AI Solutions for Brands and Agencies

Updated: May 11, 2023

In the rapidly evolving marketing landscape, businesses are constantly seeking innovative ways to engage their audience and maximize their return on investment (ROI). One of the most effective methods to achieve this is by leveraging cutting-edge technologies, such as WebAR and AI solutions. In this blog post, we will explore how the fusion of these technologies can benefit marketing agencies, creative agencies, and brands in their campaigns. We will also discuss two exemplary projects that demonstrate the potential of WebAR using 8th Wall and AI API by OpenAI.

WebAR and AI solutions are transforming the marketing industry by providing immersive, interactive, and personalized experiences. By combining these technologies, brands can create captivating campaigns that not only increase brand awareness but also drive tangible results.

Let's delve into two projects that showcase the immense potential of WebAR and AI solutions:

AI Solutions for Character Chatbot

This project exemplifies how businesses can leverage ChatGPT AI chat technology to enable users to interact with an AI character (Oni) in their real-world environment. With 8th Wall's WebAR plane tracking, users can seamlessly place and view Oni in their surroundings.

Oni's personality is tailored to have a sense of evil humor, and its character's backstory and traits can be customized to fit various campaign needs, such as tourism, education, or entertainment. This adaptability makes Talking Oni the perfect solution for brand mascots, IP characters, or avatars, creating a unique and engaging way for audiences to connect with a brand.

AI Solutions for Product Customisation

In this project, DALL-E 2, an AI image generator, is combined with 8th Wall's AR plane tracking feature to enable users to customize the appearance of the iconic Hennessy bottle using text prompts. The result is a premium, personalized bottle that can be viewed in the user's environment.

By guiding the output of DALL-E, the visuals on the bottle maintain a high-end aesthetic, aligning with the Hennessy brand's image. This WebAR AI technology is ideal for products, packaging, and PR unboxing, as it allows for a dynamic and engaging experience that can be tailored to various marketing campaigns.

Limitations and Considerations

It's important to note that while we can guide AI, we cannot fully control its output. In some cases, limitations to accuracy or appropriateness may occur. However, these limitations should not deter brands from embracing the immense potential of WebAR and AI solutions in their marketing campaigns.

The integration of WebAR and AI technologies presents an unparalleled opportunity for marketing agencies, creative agencies, and brands to develop immersive, interactive, and personalized campaigns. By utilizing innovative solutions like Talking Oni and Hennessy AI, companies can elevate their marketing efforts and ultimately increase brand awareness and ROI. It's time to embrace the future of marketing and unlock the full potential of WebAR and AI in your campaigns.

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